Top and bottom are deliberately framed now: strategy layer at the top, core lifecycle in the middle, testing/reporting/roadmap at the bottom.
Click any card to inspect it.
Start of system
Click Catalyst Lifecycle Revenue Engine
The practical Email + SMS map a founder can understand: capture, intent, recovery, post-purchase, replenishment and reactivation, with timing, suppression and SMS restraint built in.
Email + SMSDelay-ledSuppression-awareTailored by business model
Tailored Before Buildout
ConsumablesRoutine, replenishment and subscription timing.
FashionFit, styling, drops, loyalty and seasonal buying.
High TicketProof, nurture, trust and ascension steps.
SMS RoleOnly where consent and immediacy make sense.
Core lifecycle flow mapEach email has a delay after it. SMS appears where useful, consented and commercially sensible.
Testing & Learning LoopHypothesis, metric, guardrail, result and next action. We do not optimise from taste alone.
Reporting & DecisionsShow what happened, why it matters, what changed, what we learned and what happens next.
90-Day Lifecycle RoadmapTurn the base system into a sequenced buildout tailored to the client's business model.
End of visible map: optimisation, reporting and roadmap feed back into every flow.Click Catalyst | Base system, tailored implementation